The Australian Government has increased its commitment to the early detection of bowel cancer by expanding the National Bowel Cancer Screening Program (NBCSP). Between 2015 and 2020, the program will move from five-yearly to biennial screening intervals.

The NBCSP campaign supports the program expansion with activities designed to inform Australians about the changes and encourage participation in the program. The campaign was launched in 2015.

Visit the NBCSP campaign website

Campaign objectives

The objectives of the campaign are to:

• increase awareness of bowel cancer
• increase awareness of the changes to the NBCSP
• encourage participation in the NBCSP

Advertising

• Print ad
• Radio ad
• Online ads

Public relations

• Campaign landing page
• Brochure
• Flyer
• Poster
• Infographic
• Videos

Materials for Aboriginal and Torres Strait Islander peoples

• Print ad
• Radio ad
• A4 Fact sheet
• A5 Flyer
• Images
• Videos
• Case Studies - Personal Stories
• Podcasts - Audio play
• Podcasts - Audio segments
• Podcasts - Case studies
• Resources translated into Alyawarra
• Resources translated into Arrernte
• Resources translated into Luritja
• Resources translated into Pitjantjatjara
• Resources translated into TSI Creole
• Resources translated into Warlpiri

Materials for culturally and linguistically diverse audiences

• Arabic
• Simplified Chinese
• Traditional Chinese
• Greek
• Italian
• Tamil
• Vietnamese